Mail Order Selling: How to Market Almost Anything by Mail
A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.\ \ \...
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A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.
1Exploring the Exciting World of Direct Marketing32Starting a Mail Order Business103Targeting Prospective Buyers394What Can You Sell by Mail?485Basic Insights into the Financial Side576Organizing Your Mail Order Enterprise717Automation Alert: Go on Computer as Soon as You Can!938Promotion: Your Master Key to Sales Growth1019Absorb the Fundamentals of Selling11010The Basics of Print Production12311How to Create Effective Print Advertisements13112Direct Mail: The Powerhouse of Direct Marketing Methods14313Managing Your Direct Mail Efforts15514Building and Maintaining Your Mailing List16515Newspapers as a Mail Order Medium17616Magazines: Print Medium for the Long Pull18717Radio and the Direct Marketing Firm20518Television and the Direct Marketing Firm21119Telemarketing21720How to Manage Company Finances More Effectively22521Planning Your Organization23722Looking Forward in Time245Appendix: Sample Federal Income Tax Forms263Index287
