Managerial Economics
The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition—an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text...
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Featuring a calculus-based treatment of economic theory and analysis, this MBA textbook develops the economic model of the firm, and introduces methods for analyzing demand, production, competition, pricing, market structure, and risk. The eleventh edition adds chapters on consumer demand, demand analysis, and markets for labor and other inputs. Annotation ©2004 Book News, Inc., Portland, OR
Preface. Part 1: OVERVIEW OF MANAGERIAL ECONOMICS. 1. Nature and Scope of Managerial Economics. 2. Economic Optimization. 3. Demand and Supply. Part 2: DEMAND ANALYSIS AND ESTIMATION. 4. Demand Analysis. 5. Demand Estimation. 6. Forecasting. Part 3: PRODUCTION AND COMPETITIVE MARKETS. 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets. Part 4: IMPERFECT COMPETITION. 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy. 15. Pricing Practices. Part 5: LONG-TERM INVESTMENT DECISIONS. 16. Risk Analysis. 17. Capital Budgeting. 18. Organization Structure and Corporate Governance. 19. Government in the Market Economy.
\ From the Publisher"Dr. Hirschey, I am preparing for my final in Managerial Economics, and I thought I would drop you an email to thank for writing such a great textbook. I don't know how many thank you notes you get, but you did a superb job in writing this text. I am no mathematical genius, and I really have a good shot at an A in this class. Thanks for writing something PRACTICAL."\ \
