Managerial Economics
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The right tools to guide real decisionsWhen you’re climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way. The same holds true in today’s highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions. When it comes to making real-life decisions based on sound economic analysis, there is no better guide than Samuelson and & Marks’s Managerial Economics, 5th Edition. Featuring many detailed, real-world examples, as well as strong coverage of decision making under uncertainty, game theory, and international topics, this practical text equips you with the right tools you need to make smart decisions. New in the Fifth EditionUpdated and revised chapters on making decisions under uncertainty (Chapters 8 and 9).New discussions of behavioral economics, including such issues as bounded rationality, sunk-cost fallacies, decision-making heuristics and biases, and the winner’s curse.Updated and expanded coverage of corporate incentives and governance.Incorporates new developments in the areas of technological change, network economies, and internet economics.Updated applications and revised end-of-chapter problems.
Ch. 1 Introduction to Economic Decision MakingSect. I Decisions Within FirmsCh. 2 Optimal Decisions Using Marginal AnalysisCh. 3 Demand Analysis And Optimal PricingCh. 4 Estimating and Forecasting DemandCh. 5 ProductionCh. 6 Cost AnalysisSect. II Competing Within MarketsCh. 7 Perfect CompetitionCh. 8 MonopolyCh. 9 OligopolyCh. 10 Game Theory And Competitive StrategyCh. 11 Regulation, Public Goods, And Benefit-Cost AnalysisSect. III Decision-Making ApplicationsCh. 12 Decision Making Under UncertaintyCh. 13 The Value Of InformationCh. 14 Asymmetric Information And Organizational DesignCh. 15 Bargaining And NegotiationCh. 16 Actions And Competitive BiddingCh. 17 Linear ProgrammingAnswers to Numbered QuestionsIndex
