Managing Enterprise Content: A Unified Content Strategy
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Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
IThe basis of a unified content strategy11Content: The lifeblood of an organization32Fundamental concepts of reuse233Assessing return on investment for a unified content strategy43IIPerforming a substantive audit: Determining business requirements634Where does it really hurt?655Analyzing the content life cycle796Performing a content audit1037Envisioning your unified content life cycle127IIIDesign1578Information modeling1599Designing metadata18310Designing dynamic content20311Designing workflow22712Implementing your design245IVTools and technologies26513Evaluating tools26714The role of XML28115Authoring tools29716Content management systems31117Workflow systems33518Delivery systems351VMoving to a unified content strategy36319Collaborative authoring: Breaking down the silos36520Separating content from format37921Managing change40122Transition plan419VIResources429Glossary431Bibliography445AChecklist for implementing a unified content strategy449B: Writing for multiple media479C: Vendors487D: Tools checklist507E: Content relationships533Index539
