Mavericks at Work: Why the Most Original Minds in Business Win
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Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century a better way to lead, compete, and succeed. Business as usual is a bust. In industry after indus-try, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, as wildcards - or mavericks - are making waves and growing fast. There is a reason: In an age of hypercompetition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original. That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work.They are winning big in business by rethinking the logic of how business gets done. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results. Who are these mavericks? They are break-the-mold business units inside giants such as IBM and Procter & Gamble, as well as high-profile innovators such as HBO and Pixar. They are Internet banks and gold mines, fashion retailers and advertising agencies, funky sandwich shops and hard-charging computer programmers. Together, they are creating an inspiring agenda that every business can put to work. Their success demonstrates that: -Being different makes all the difference -Sharing values beats selling value -The company with the smartest customers wins -Nobody is as smart as everybody -Character counts for as much as credentials -Great leaders are insatiable learners Whether you're a young professional setting out on your career, a senior executive looking to make your organization grow, or an entrepreneur building a company from scratch, Mavericks at Work will help you think bigger, aim higher, and win more decisively.
Introduction: The Maverick Promise xiRethinking CompetitionNot Just a Company, a Cause: Strategy as Advocacy 3Competition and Its Consequences: Disruptors, Diplomats, and a New Way to Talk About Business 31Maverick Messages (I): Sizing Up Your Strategy 53Reinventing InnovationIdeas Unlimited: Why Nobody Is as Smart as Everybody 63Innovation, Inc.: Open Source Gets Down to Business 89Maverick Messages (II): Open-Minding Your Business 117Reconnecting with CustomersFrom Selling Value to Sharing Values: Overcoming the Age of Overload 129Small Gestures, Big Signals: Outstanding Strategies to Stand Out from the Crowd 157Maverick Messages (III): Building Your Bond with Customers 181Redesigning WorkThe Company You Keep: Business as if People Mattered 193People and Performance: Stars, Systems, and Workplaces That Work 221Maverick Messages (IV): Practicing Your People Skills 253Maverick Material 263Endnotes 285Acknowledgments 303Index 307
