Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company
An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions.\ e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology,...
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As an international speaker and consultant to virtually every business sector over his more than thirty-five years of research and development in technology-based instruction, Michael Allen now speaks out about his frustrations with e-learning and brings fundamental issues to light. He shares specific, commonsense guidelines that reliably produce effective and practical learning solutions. From his pioneering work on learning management systems, to authoring systems, and now on instructional design, experts and buyers alike follow his leadership and respect his opinion:"Every subject area has its bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book work–and work well."–Mike Groszko, Manager, DaimlerChrysler Quality Institute"Michael Allen has done it all. He has designed and developed huge amounts of effective e-learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks."– Gloria Gery, Gery Associates
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ForewordAcknowledgmentsPt. 1The Business Perspective1Ch. 1Plain Talk3The e-Learning Myth4Effective versus Boring - Pick a Circle6Where Does e-Learning Fit?17You Have Choices18How This Book Can Help23Get It Here25Knowing versus Succeeding25Ch. 2Context - The Possibility of Success29Unrecognized Context Factors30Change Is Necessary30Prerequisites to Success31Why Do We Do Things That We Know Are Wrong?47How to Do the Right Thing48Design - the Means to Success49e-Learning or Bust49A Pragmatic Approach55Ch. 3The Essence of Good Design57Design versus Technology58The Three Priorities for Training Success58Primary Components of e-Learning Applications62My Guarantee63Learner Motivation63Learner Interface68Content Structure and Sequencing75Navigation91Instructional Interactivity93Ch. 4Getting There through Successive Approximation99A Multifaceted Challenge99Constraints100Dealing with Design Challenges101An Issue of Process109The Gospel of Successive Approximation112Savvy - A Successful Program of Successive Approximation123Pt. 2Design143Background144No Reason for Poor e-Learning145Buyer Beware146You Don't Have to Count on Luck146Ch. 5Learner Motivation149The e-Learning Equation150e-Learning Design Can Heighten as Well as Stifle Motivation153Seven Magic Keys to Motivating e-Learning156Using the Magic Keys157Magic Key 1: Build on Anticipated Outcomes158Magic Key 2: Put the Learner at Risk169Magic Key 3: Select the Right Content for Each Learner179Magic Key 4: Use an Appealing Context193Magic Key 5: Have the Learner Perform Multistep Tasks209Magic Key 6: Provide Intrinsic Feedback214Magic Key 7: Delay Judgment220Ch. 6Navigation229Victim or Master?229Navigation Services230Reusable Navigation231Navigation Imperatives232Additional Learner-Interface Ideas238Examples239Navigational Metaphors249Ch. 7Instructional Interactivity253Supernatural Powers254Natural Learning Environments254e-Learning Environments and Rehearsal254Instructional Interactivity Defined255Examples256Anatomy of Good Interactions270The Elusive Essence of Good Interactivity276Interactivity's Mistaken Identities276Interactivity Paradigms That Work285References315Index319Credits325About the Author327
