Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to...
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A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
A Personal Note to the ReaderPreface to the First EditionPt. IGetting Started in Mail Order1A Mail-Order Business of Your Own32The Self-Employment Picture14320 Ways to Beat the Competition244Questions and Answers about Mail Order295Choosing Your Product or Service37Pt. IIAdvertising6Advertising Your Product717How to Save Money on Advertising76Pt. IIIMarketing Your Product Or Service8Selling Your Product Directly from an Ad919Let's Write a Classified Ad11410The Inquiry and Follow-Up Method12711Direct Mail: A Dynamic Selling Tool13512The Direct-Mail Package14713Latest Direct-Mail Ideas17014Mailing Lists17315The Power of Direct-Mail Advertising175Pt. IVPractical Considerations16Marketing on a Global Basis17917Mail-Order Products, Services, and Businesses in Demand Overseas18318Products That Will Sell in Japan18719Filling Your Orders19020Mail-Order Fraud19721Mail-Order Millionaires20222Data-Base Marketing in the 1990s and Beyond20723The Sure Way to Mail-Order Profits211Appendix 1: Checklist for Success in Mail Order223Appendix 2: Mail-Order Nuggets of Wisdom229Appendix 3: Products Advertised in Typical Popular Catalogs231Appendix 4: Where to Run Your Ads232Appendix 5: Helpful Resources233Bibliography235Index237
