Multinational Management
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MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions—equipping readers with a strategic mindset. By examining comparative management issues thoroughly, this book reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen and Parboteeah also cover the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
