Myths about Doing Business in China
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China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
Myth 1One market : 1.3 billion people3Myth 2The Chinese market will grow forever11Myth 3The market is easy29Myth 4China is westernising43Myth 5Guanxi is a time-consuming sideshow to the real business of business61Myth 6The Chinese are irrationally xenophobic71Myth 7The mask of Fu Manchu : the myth of inscrutability81Myth 8Rules are rules : negotiating in China is like negotiating everywhere else93Myth 9Chinese business people are not trustworthy105Myth 10The Chinese are difficult to manage121App. AA summary of key success factors for dealing with the Chinese137App. BSome key differences between China and the West139App. CMaking sense of Pinyin145
