National Cultures and International Competition: The Experience of Schering AG, 1851-1950
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This book is first and foremost a history of Schering AG.
PrefaceAbbreviations and Selected German Terms Used in Text1Opportunities and Obstacles: Schering AG as Historical Subject12Triumph and Tragedy: Schering and the "Great Illusion," 1851-1913123Schering and the "Organized Insanity"514Beer, Banks, and Coal: Schering Is "Rationalized," 1922-1923815Babylon on the Spree: Stabilization and Reorganization1086The Reestablishment of Schering's International Businesses1437Missed Opportunities: Schering and the Depression1838"Leap into the Unknown": Schering 1933-19362179The Crest of the Wave: 1937-193925510World War II and Schering, 1940-194529611Epilogue: Schering's Second Ascent from the Ashes342Appendix360Index377
