Photographer's Guide to Wedding Album Design and Sales
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Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
Introduction41.Ken Sklute: Contemporary Images, Phoenix, AZ62.Yervant: Yervant Photography, Armdale, Australia123.Andy Marcus: Fred Marcus Studios, New York, NY204.Carlos Lozano: Lozano Imaging, Lorenzo, CA265.Jeff and Kathleen Hawkins: Jeff Hawkins Photography, Altamonte Springs, FL326.Heidi Mauracher: Heidi Mauracher Photography, Santa Barbara, CA387.Michael Ayers: Ayers Incorporated, Lima, OH488.Joe Buissink: Joe Buissink Photography, Los Angeles, CA569.Bruce Hudson: Hudson's Designer Portraits, Renton, WA6410.Gigi Clark: Rituals by Design, Oceanside, CA7211.Martin Schembri: Martin Schembri Photography, Sydney, Australia7812.Charles and Jennifer Maring: Maring Photography Inc., Wallingford, CT8813.Brian and Judith Shindle: Creative Moments, Westerville, OH9814.Patrick and Barbara Rice: Rice Photography, North Olmstead, OH10615.Bob Coates: Bob Coates Photography, Sedona, AZ11216.Album Design Overview11817.Album Design Terms12018.Album Manufacturers and Suppliers122Index124
