Sales and Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects
Sales and marketing is a fast-paced environment where there is never enough time to write good letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This handy, quick-reference guide is packed with concise, easy-to-use writing tips, solid advice, and useful techniques that get...
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Sales and marketing is a fast-paced environment where there is never enough time to write good letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This handy, quick-reference guide is packed with concise, easy-to-use writing tips, solid advice, and useful techniques that get attention-and results! It also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence-the work has been done for you.Some example letters presented are: Sales letters offering special discounts, Pitch letters introducing a new product or service, Letters that request referrals, Referral marketing campaigns, Pitch letters to the media, Cold-call sales letters, Marketing campaigns for service businesses, E-mail pitch and sales letters, Letters for selling more to existing customers. These letters can be copied, modified, and customized to fit your needs. Creating and writing effective sales and pitch letters has never been so easy!
Getting StartedWhat are Sales and Pitch Letters? 11Basic Parts of Letters 17Formatting Basics 25Elements of Good Written CommunicationsRules You Cannot Break 47Improving Your Prose 55Making Your Letters Better 73Sample Sales and Pitch LettersDirect Selling Letters 89Arranging Appointments 165Follow-Up Letters 173Sales Letters to Customers 199Pitch Letters 225Special Sales, Pitch, and Marketing Documents 259Incorporating TechnologyE-mail, Faxes, and Other Electronic Delivery 269Using Mail Merge, Contact Managers, and Other Automated Systems 275Index 279About the Author 283
