Search Engine Optimization All-in-One Desk Reference For Dummies
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!\ Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web...
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Boost your bottom line with your $25 Google AdWords credit — see inside If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start! What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure Words are key — learn to develop a keyword strategy and be competitive in Books II and III Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience Link up — the tips in Book VI show how to line up relevant links for a better search showing What's under the hood — Book VII shows how to get more from your server and content management system Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Search and find — use SEO and Book X tips to build your brand Open the book and find: What drives search results How to match meta tags and keywords to page content Secrets for selecting keywords and phrases What you should know about HTML, JavaScript, and CSS The basics of SEO-friendly design How to manage the mechanics of content Why your server is important Your Google AdWords gift card worth $25!
Foreword. Introduction. Book I: How Search Engines Work. Chapter 1: Putting Search Engines in Context. Chapter 2: Meeting the Search Engines. Chapter 3: Recognizing and Reading Search Results. Chapter 4: Getting Your Site in the Right Results. Chapter 5: Knowing What Drives Search Results. Chapter 6: Spam Issues: When Search Engines Get Fooled. Book II: Keyword Stragegy. Chapter 1: Employing Keyword Research Techniques and Tools. Chapter 2: Selecting Keywords. Chapter 3: Exploiting Pay Per Click Lessons Learned. Chapter 4: Assigning Keywords to Pages. Chapter 5: Adding and Maintaining Keywords. Book III: Competitive Positioning. Chapter 1: Identifying Your Competitors. Chapter 2: Competitive Research Techniques and Tools. Chapter 3: Applying Collected Data. Book IV: SEO Web Design. Chapter 1: The Basics of SEO Web Design. Chapter 2: Building an SEO-Friendly Site. Chapter 3: Making Your Page Search Engine-Compatible. Chapter 4: Perfecting Navigation and Linking Techniques. Book V: Creating Content. Chapter 1: Selecting a Style for Your Audience. Chapter 2: Establishing Content Depth and Page Length. Chapter 3: Adding Keyword-Specifi c Content. Chapter 4: Dealing with Duplicate Content. Chapter 5: Adapting and Crediting Your Content. Book VI: Linking. Chapter 1: Employing Linking Strategies. Chapter 2: Obtaining Links. Chapter 3: Structuring Internal Links. Chapter 4: Vetting External Links. Chapter 5: Connecting with Social Networks. Book VII: Optimizing the Foundations. Chapter 1: Server Issues: Why Your Server Matters. Chapter 2: Domain Names: What Your URL Says About You. Chapter 3: Using Redirects for SEO. Chapter 4: Implementing 301 Redirects. Chapter 5: Watching Your Backend: Content Management System Troubles. Chapter 6: Solving SEO Roadblocks. Book VIII: Analyzing Results. Chapter 1: Employing Site Analytics. Chapter 2: Tracking Behavior with Web Analytics. Chapter 3: Mastering SEO Tools and Reports. Book IX: International SEO. Chapter 1: Discovering International Search Engines. Chapter 2: Tailoring Your Marketing Message for Asia. Chapter 3: Staking a Claim in Europe. Chapter 4: Getting Started in Latin America. Book X: Search Marketing. Chapter 1: Discovering Paid Search Marketing. Chapter 2: Using SEO to Build Your Brand. Chapter 3: Identifying and Reporting Spam. Appendix. Index.
