Search Engine Optimization for Dummies
Search in google:
Get more visibility and get more visitors Make your site search engine–friendly, explore advertising options, and more Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars. Discover how to: Choose the right keywords Build pages that offer visibility Get your site into directories Avoid things search engines don't like Measure your results Use social networking sites
Pt. I Search Engine Basics 7Ch. 1 Surveying the Search Engine Landscape 9Ch. 2 Your One-Hour Search Engine - Friendly Web Site Makeover 25Ch. 3 Planning Your Search Engine Strategy 41Ch. 4 Making Your Site Useful and Visible 57Pt. II Building Search Engine - Friendly Sites 69Ch. 5 Picking Powerful Keywords 71Ch. 6 Creating Pages That Search Engines Love 97Ch. 7 Avoiding Things That Search Engines Hate 121Ch. 8 Dirty Deeds, Done Dirt Cheap 151Ch. 9 Bulking Up Your Site - Competing with Content 167Ch. 10 Finding Traffic via Geo-Targeting 191Pt. III Adding Your Site to the Indexes and Directories 203Ch. 11 Getting Your Pages into the Search Engines 205Ch. 12 Submitting to the Directories 223Ch. 13 Buried Treasure - More Great Places to Submit Your Site 235Pt. IV After You've Submitted Your Site 247Ch. 14 Using Link Popularity to Boost Your Position 249Ch. 15 Finding Sites to Link to Yours 271Ch. 16 Even More Great Places to Get Links 299Ch. 17 Using Shopping Directories and Retailers 311Ch. 18 Paying Per Click 335Pt. V The Part of Tens 351Ch. 19 Ten-Plus Ways to Stay Updated 353Ch. 20 Ten Myths and Mistakes 359Ch. 21 Ten-Plus Useful Things to Know 365App Staying Out of Copyright Jail 377Index 381
