Seducing the Boys Club: Uncensored Tactics from a Woman at the Top
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Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women.Fact #2: The playing field is not level.Fact #3: You need to get over this.From the woman who became chairman of the flagship office of the largest advertising agency network in the world comes a wry reality check on how to get ahead and thrive in the testosterone-driven business arena.Nina DiSesa is a master communicator, a ceiling crasher, and one of the most successful women in the corporate world. She is also a big-time realist who has figured out that S&M-seduction and manipulation-is the secret to winning over (and surpassing) the big guys. In Seducing the Boys Club, DiSesa shows that you can, in fact, leave your male colleagues in the dust-but not by following the rules you learned in business school. By playing the roles of den mother, fraternity brother, little sister, and hard-nosed boss, DiSesa navigated the choppy, macho-minded waters of the workplace. All the "bad boys" in her life-and there are many-have provided a wealth of devilishly amusing stories and cautionary tales that DiSesa is only too happy to pass on. Ah, revenge can be sweet, but the truth is that she came to love those boys as much as they love her-which is the whole point.DiSesa asserts that women need to meld their feminine characteristics (nurturing, compassion, listening) with the traits of their male counterparts (competitiveness, decisiveness, combativeness) to expand their professional horizons. In Seducing the Boys Club, DiSesa shares her practical, outrageous, and even controversial maxims for making it, including:• Learn to appreciate men. Menlike women who like them.• Remember that women are biologically wired to succeed.• If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back.• Don't assume that men never listen. They listen like a dog does.• Don't be a quiet achiever.• Act brave and you will look brave.• Screw the rules. Make up your own.Whether dead-on funny or deadly serious, DiSesa is always on her game, always on message, and absolutely on target as she arms women with the can-do confidence and no-compromises attitude they need to climb as high as their ambition can carry them-while keeping their standards impeccable and their integrity intact. Not for women only, this book should be read by men, too . . . though it won't give them any defense against a woman who can truly seduce a boys club! Publishers Weekly Chairman of McCann Erickson New York, part of one of the largest advertising networks in the world, DiSesa delivers a one-on-one mentoring session on working with, competing against and managing both men and women. Confirming that her nature is to nurture, she is thoughtful and confessional as DiSesa looks back at how she learned to defy her own bad habits-including in-office meltdowns-and to substitute charm in their stead. DiSesa also readily shares insights gained from such nongender-based blunders as letting clients take a break in the middle of a presentation (the clients failed to return to the conference room). Though she refers to manipulating and seducing and learning to exhibit "male" behavior throughout, DiSesa's hard work, talent and insight into human nature appear to be the real drivers behind her success. That DiSesa has managed to package her experiences into accessible form creates a welcome opportunity for both women and men hoping to duplicate her success. (Feb.)Copyright 2007 Reed Business Information
Foreword James Patterson ixScrew Their Rules. Now Try Something Else xiPart 1 Everything Counts 11 My Life Started in an Elevator 52 Hearts Trump Heads 213 Gentlemen vs. Hooligans 424 The Bad Boys on 27 57Part 2 Don't Climb Mount Everest in Manolo Blahniks 755 She Cries, She Yells, She Melts, She Squeaks 796 It's Hard to Seduce Strangers 977 Clout Is Great. Get It. Use It 1088 The Seven Deadly Sins in Boys Clubs 1309 Reading Rooms and Other Handy Female Skills 14910 Are Men Braver than Women? 157Part 3 The Air Is Thin at the Top 16911 How to Outmaneuver Men Who Outrank You 17312 Woman on Top 197Epilogue: How We Love a Happy Ending 215And I Owe It All To... 217E-mail, Websites, and Other Means of Venting 221The Aftermath of a First Book 223
