Send: Why People Email so Badly and How to Do It Better
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Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today’s thorniest email issues, from salutations and subject lines to bcc’s and emoticons. It explains when you absolutely shouldn’t send an email and what to do when you’ve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.From the Hardcover edition.
Introduction Why Do We Email So Badly? 3Ch. 1 When Should We Email? 17Ch. 2 The Anatomy of an Email 56Ch. 3 How to Write (the Perfect) Email 117Ch. 4 The Six Essential Types of Email 143Ch. 5 The Emotional Email 177Ch. 6 The Email That Can Land You in Jail 206Ch. 7 S.E.N.D. 225The Last Word 228A New Last Word: How to Keep Email from Taking Over Your Life 231Appendix How to Read Your Header 251Notes 261Index 273
