Signage and Wayfinding Design is a comprehensive and accessible resource that enables readers to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a systematic, visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety and security in unfamiliar and high-stress environments, EGD is also...
The Essential Resource for Creating Effective Signage and Wayfinding Projects Signage and Wayfinding Design is an essential reference for design professionals who must communicate meaningful information in the built environment. Written to be both comprehensive and accessible, this vital resource shows how to apply a holistic, proven design method to large and small signage projects in an efficient and systematic manner. In this practical guide, author Chris Calori outlines her proven "Signage Pyramid" method. This approach divides signage into three interrelated focus areas and components—the Information Content System, the Graphic System, and the Hardware System—making it easier to solve the often complex design problems posed in a comprehensive signage program. Signage and Wayfinding Design gives professionals an in-depth view of the environmental graphic design (EGD) process from research and design development through project execution, and: Offers a wealth of illustrative examples from real-world projects Covers approaches to project documentation, including sign typing and message schedule management Explains nomenclature and numbering systems Illustrates how signage creates and reinforces brand identity Provides an overview of sign materials, coating, and finishes Highlights code and Americans with Disabilities Act considerations Includes more than 250 images and 32 pages of color images By taking a cross-disciplinary approach, the author makes the information relevant for graphic designers, architects, interiordesigners, landscape architects, and industrial designers. Clients who engage EGD professionals will also gain valuable insights.
Foreword viiiAcknowledgments xIntroduction xiiiWhat Is Environmental Graphic Design? 2The Spectrum of EGD Activity 4The Importance of EGD Today 9You Can't Learn This in College 12What's Ahead in This Book 12The Design Process 14The Client Is Part of the Process 15The Design Process Applied to EGD 16Data Collection and Analysis (Predesign) 17Schematic Design 19Design Development 27Documentation 36Bidding (Postdesign) 45Fabrication/Installation Observation 50Postinstallation Evaluation 60Chapter Wrap-Up 61Overview of the Signage Pyramid Model 62Genesis of a Design Approach 62The Signage Pyramid's Component Systems 63The Signage Pyramid and Resource Allocation 66Chapter Wrap-Up 69The Information Content System 70Kinds of Sign Information Content 71Hierarchy of Content 75Developing the Sign Information ContentSystem 76Navigation: Message Hierarchy and Proximity 86Other Factors Affecting the Sign Information Content System 89Pictorial Information Content 98Signage Master Plans 100Chapter Wrap-Up 101The Graphic System 102Typography Overview 103Choosing a Typeface 104Typographic Treatment 108Typographic Considerations in Signage for Nonsighted and Low-Sighted People 114Symbols and Arrows 115Diagrams 120Other Graphic Elements 124Color 125Layout 131Overview of Signage Graphic Application Process 145Chapter Wrap-Up 150The Hardware System 152Shape 152Connotations of Form 158Sign Mounting Considerations 161Sign Size Considerations 166Sign Lighting Overview 168Sign Materials Overview 172Basic Sign Materials 175Electronic Message Display Devices 187Stock Sign Hardware Systems 189Sign Materials and Codes 190Overview of Coatings and Finishes Applied to Signs 191Chapter Wrap-Up 197Project Credits 198Bibliography 200Index 202
\ From the Publisher"We've been working on a large signage project since late last year. It’s been rough as in many ways our campus is very tough to navigate. One book that’s helped us out is Signage and Wayfinding Design by Chris Calori. The book talks a lot about the science/art of sign making. If you’re working on a signage project for your organization I highly recommend this book. I wish I would have found it earlier in our project." (Jon Edmiston – As far As I Can Tell Blog, March 25, 2009)\ "Environmental graphic designers-referred to as EGDs in this volume-make sure we can get where we're going, without a bunch of extra information. Signage and Wayfinding Design looks at this emerging field and highlights some of its best work." (StepInsideDesign, 2007)\ "This is the ultimate Sign Design Cookbook. Absolutely every issue is covered.... This Comprehensive volume outlines the entire process of design, as well as providing a portfolio of finished projects." (segdDESIGN, No. 16)\ \ \