Slam Dunks and No-Brainers: Language in Your Life, Media, Business, Politics, and, Like, Whatever
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The author of The Sponsored Life: Ads, TV, and American Culture examines what popular idioms reveal about contemporary society. Terming such ubiquitous catchphrases as "no way" and "yadda yadda yadda," black culture- and sitcom-derived language, and nouns-morphed-into-verbs as "celebrity words," Savan traces and analyzes the roles of pop language in communication. Annotation ©2006 Book News, Inc., Portland, OR The New York Times - William Grimes …sharp, if wayward, analysis of the phenomenon she calls pop language…a new subdivision of the English language, an attitude-projecting, allusive vocabulary derived from television and advertising and used by ordinary people to sell themselves as hip in the mildest, least offensive way possible…Ms. Savan…is definitely on to something, especially in her analysis of the sitcom-derived rhythms of pop speech, which almost seems to carry a built-in applause sign or laugh track.
