Social Media Marketing For Dummies
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Your customers are already buzzing on social media sites; make the buzz work for you!Social media marketing is an up-to-the-minute way to spread the word about your business. This book will help, whether you're a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.What it is — see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand Why it works — understand how consumers influence one another in social networks Funneling the media — learn how to make social media marketing a part of the marketing funnel Find your voice — identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authenticWhat's in it for them — explore incentives for your customers Measure the effect — discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweetsYou can't fake it — get familiar with social media and be sure your spokespeople are credible Link up — find out how to link your Web site to the social WebOpen the book and find:Why social influence drives successful marketingHow to develop the right voice for social mediaThe big and small sites ideal for marketingWhere the influencers hang out and how to get their helpStrategies for getting employees involvedSteps for getting your message to mobile usersWays to blend traditional marketing with social mediaBest practices of the social media experts
Introduction. Part I: Getting Social with Your Marketing. Chapter 1: Understanding Social Influence Marketing. Chapter 2: The Lay of the SIM Land. Chapter 3: Getting in the Social Infl uence Marketing Frame of Mind. Part II: Practicing SIM in the Social Web. Chapter 4: Launching SIM Campaigns. Chapter 5: Developing Your SIM Voice. Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms. Chapter 7: Marketing via Niche Networks and Online Influencers. Chapter 8: Accounting for the Influencers. Part III: Old Marketing Is New Again with SIM. Chapter 9: Practicing SIM on Your Web Site. Chapter 10: Becoming an Authentic and Engaged Advertiser. Chapter 11: Building a SIM Mobile Campaign. Chapter 12: Energizing Employees within Your Company for Social Influence. Chapter 13: Applying Metrics to the SIM Realm. Part IV: The Part of Tens. Chapter 14: Ten SIM Best Practices. Chapter 15: Avoiding Ten Common Mistakes. Chapter 16: Ten SIM-Related Must-Read Blogs. Index.
