Software Product Management Essentials
In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and example best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges...
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IntroductionChapter 1: What is Product Management? Profile of a Product Manager Sample Product Manager Job Description Chapter 2: The Development Process Selecting a Development Process An Example Development Process: Base Level Integration Planning (BLIP) BLIP Definitions 1.Planning 2.Implementation 3.System Integration Chapter 3: Product Requirements Step 1: Create your requirements document. Step 2: Gather all requirements. Step 3: Prioritize the requirements. Step 4: Deeply define the "high" priorities. Step 5: Meet with Engineering to review first pass of requirements. Step 6: Negotiate. Step 7: Finalize your requirements document. Step 8: Communicate the plan. Step 9: Maintain the document. Chapter 4: The Product Delivery Process The Product Delivery Team (PDT) PDT Meetings PDT Minutes PDT Checklists Product Business Plans (PBP) Chapter 5: The Beta Process Finding and Selecting Beta Candidates Beta Test Plans Beta Test Agreements The Testing Period Beta Test Summaries To Beta or Not to Beta Chapter 6: Product Launch The Gold Version Training: Partners, Sales and Customers Press Releases Media and Analysts Tours Press and Analysts Post Mortem Launch Review Launch Party Chapter 7: Product Marketing Branding Product Naming Logos Trademarks Patents Police for Consistency Lead Generation Sales Support The 4 P's of Marketing Chapter 8: Pricing The 4 C's of PriCCCCing Cost Competition Customers Change Licensing vs. Leasing Software Pricing Models Installation Pricing Training Pricing Maintenance Pricing Other Services Pricing Pricing Tips Chapter 9: Going International Key Questions Before Going Abroad Internationalization Localization Globalization Distribution Marketing Sales Support Appendix A: Sample Base Level Integration Plan Appendix B: Sample Requirements Document Appendix C: Sample Non Disclosure Agreement Appendix D: Sample PDT Rules of Engagement Appendix E: Sample PDT Checklist Appendix F: Sample Product Business Plan Appendix G: Sample Beta Test Plan Appendix H: Sample Beta License Agreement Appendix I: Sample Beta Test Summary Report Bibliography of Suggested Reading Other Product Management Resources Product Management/Product Marketing Associations & Forums Newsletters and articles Index About the Author
