Starting Something Big: The Commercial Emergence of GE Aircraft Engines
It is the end of the Cold War. Defense markets begin to dwindle as the global community emerges into the new era of perestroika. Military engine manufacturers brace for the impact, and in a surge of survival instinct and shrewd business sense, one makes the transition into the commercial engine market and eventually surpasses the rest. Witness as GE Aircraft Engines moves from military markets to commercial ventures through the eyes of a 40-year company veteran. Robert Garvin's enlightening...
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It is the end of the Cold War. Defense markets begin to dwindle as the global community emerges into the new era of perestroika. Military engine manufacturers brace for the impact, and in a surge of survival instinct and shrewd business sense, one makes the transition into the commercial engine market and eventually surpasses the rest. Witness as GE Aircraft Engines moves from military markets to commercial ventures through the eyes of a 40-year company veteran. Robert Garvin's enlightening history details the political and external forces affecting the engine industry and how GE avoided some of the problems posed by environmental politics. Much more than a memoir, Starting Something Big tracks GE's progress from the early 1950s to its present-day dominance in the global market. Interview accounts and anecdotes add personal flair to Garvin's analysis of the long-term economic characteristics of the aircraft engine industry, including GE's contract with the U.S. Department of Commerce to help Russian aerospace engineers adapt and survive in civil markets. You'll learn, through Garvin's experience, how to gain an edge in finding money for new programs, staying competitive in the production of commercial aircraft engines, and positioning your financial investors—and start something big of your own. Booknews Written by a former, long-time international manager of General Electric Company, this volume offers a history of the political and market forces affecting the engine industry, GE's role in the changes, and how GE converted itself from military to commercial markets, with conclusions drawn for potential investors in the industry. Annotation c. by Book News, Inc., Portland, Or.
PrefaceviiIntroductionix1.How GE Got into the Jet Engine Business1The First Generation: 1903 to 19451Jet Power and the Cold War7Military Technology Flows into Commercial Jets14CJ805 Service and Product Support192.Business Jets233.The Years of the Cold War314.Back in the Commercial Engine Business395.Airbus Industrie and the Birth of Revenue-Sharing Strategy536.Engines for the Boeing 747617.The Big Twins Reshape Competition658.The Military Market Share779.Competition as a Factor in the Military Market9710.License Agreements and Offset Programs10711.The Foreign Corrupt Practices Act11912.The Gap in Everyone's Commercial Product Line12513.But Will It Sell?13314.The Japan Factor143Military Aircraft Production in Japan Sets the Stage149Commercial Engine Experiments151The Real Product15315.Advanced Technology Programs161Quiet Clean Short-Haul Experimental Engine162Energy Efficient Engine165The Unducted Fan16716.Developing the Chinese Market173An Old China Hand177Learning the Ropes179The Peking Hotel181Missteps by the Chinese Industry184Shenyang189Making Parts in China194The Liming Visit to America200The Missing Engine203Setting Up in Beijing206The New Team221The Zong Shan Affair224Tienanmen232Winding It Up23617.Developing the Russian Market23918.Product Planning and Partnership--Mixing Oil and Water25719.The New German Engine26920.Product Diversification27921.Service as a Separate Business29422.The Death of Douglas30123.The Cyclical Airline Industry30924.Lessons for the Investor31725.Are There Any Lessons for the Russians?32926.The Bottom Line337
\ BooknewsWritten by a former, long-time international manager of General Electric Company, this volume offers a history of the political and market forces affecting the engine industry, GE's role in the changes, and how GE converted itself from military to commercial markets, with conclusions drawn for potential investors in the industry. Annotation c. by Book News, Inc., Portland, Or.\ \
