Strategic Business Letters and E-mail
E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.\ Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows...
Search in google:
In this lively guide, a business writing consultant introduces her six-step process for writing persuasive letters, then provides sample letters for marketing, job searches, customer relations, collections, placing orders, and contacting the media. The closing section briefly suggests a proper form for electronic mail and offers tips on creating effective web sites. Annotation ©2004 Book News, Inc., Portland, OR
IntroductionixPart 1Making Your Mark in the Business World11Catapulting Your Career22The A, B, Cs of Letters8Part 2Crafting Your Own Letters213Jump Start Your Writing Process224Fine-Tuning Your Message38Part 3Writing Results-Oriented Letters655Sales and Marketing with Pizzazz666Successful Job Search and Employment Issues1017Customer Relations1378Credit and Collections1609You Are Cordially Invited18310Placing and Acknowledging Orders19611Personal Business Notes20412Media Relations21813Professional Potpourri238Part 4Applying E-mail and E-marketing Know-how27314E-mail Messages That Shout Read Me!27415E-mail Etiquette28516E-marketing for Results293Appendixes319APunctuation Made Easy320BGrammar's Not Grueling333CCommonly Confused Words343DAbridged Abbreviations350EProper Forms of Address357
