Strategic Management of Technology and Innovation
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of...
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The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. Booknews Using a combination of text, readings, and cases, this book discusses how general managers can augment and develop a firm's capabilities for managing technological innovation. The third edition adds newer case studies such as Microsoft, Cisco Systems, and 3M. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Pt. 1 Integrating Technology and Strategy: A General Management PerspectiveTechnological Innovation 13Technological Innovation and Strategy 78Pt. 2 Design and Implementation of Technology Strategy: An Evolutionary PerspectiveTechnological Evolution 253Industry Context 388Organizational Context 486Strategic Action 577Pt. 3 Enactment of Technology Strategy-Developing a Firm's Innovative CapabilitiesInternal and External Sources of Technology 719Linking New Technology and Novel Customer Needs 799Internal Corporate Venturing 878Pt. 4 Enactment of Technology Strategy-Creating and Implementing a Development StrategyNew Product Development 1007Building Competence/Capabilities Through New Product Development 1077Pt. 5 Conclusion: Innovation Challenges in Established FirmsCredits 1235Index 1238
\ BooknewsUsing a combination of text, readings, and cases, this book discusses how general managers can augment and develop a firm's capabilities for managing technological innovation. The third edition adds newer case studies such as Microsoft, Cisco Systems, and 3M. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
