Success Secrets of Social Media Marketing Superstars
“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”\ —Dave Evans, Author of Social Media Marketing: An Hour a Day\ Revelations from Top Social Media Revolution Leaders\ Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless...
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“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”—Dave Evans, Author of Social Media Marketing: An Hour a DayRevelations from Top Social Media Revolution LeadersOnline marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resourcesContributions from World-Class Social Media Experts: Keith Ferrazi & Tahl Raz: Relationship Strategy Brian Clark: Psychology of Social Media Mitch Meyerson: Online Marketing Ann Handley: Creating Content Gary Vaynerchuk: Building Mega-Followings Andy Willbes: Personality Chris Brogan: Building Communities Joel Comm: Success Qualities Craig Valentine: Communicate with Impact Starr Hall: Building Profits Dan Janal: PR Strategies Michael Stelzner: Go Viral Denise Wakeman: Business Blogs Mari Smith: Facebook Deborah Cole Micek: Twitter Barbara Rozgonyi: LinkedIn Julie Perry: YouTube Paul Colligan: Podcasting Chris Garrett: Social Bookmarking Kim Dushinski: Mobile Marketing Shama Kabani: Online Video Dave Evans: One Hour a DayMitch Meyerson is a speaker, trainer, and the author of 9 books including Mastering Online Marketing, Guerrilla Marketing on the Internet, and Six Keys to Creating the Life You Desire. He has been a featured expert on Oprah and is the Founder of the Guerrilla Marketing Coach Certification Program. For more information, visit: www.MitchMeyerson.com
Acknowledgments ixForeword Mark Victor Hansen xiPreface: The Times are a Changing xiiiSection I Strategies and PrinciplesChapter 1 Building your Relationship Strategy Keith Ferrazzi Tahl Raz 3Chapter 2 The Psychology of Social Media Marketing Brian Clark 13Chapter 3 Mastering Online Marketing: Six Key Principles Mitch Meyerson 29Chapter 4 Creating Content People Care About: The Cornerstone of Social Media Ann Handley 47Chapter 5 How to Create a Mega-Following with Social Media Marketing Gary Vaynerchuk 65Chapter 6 Personality: How to Stand out in a Virtual Crowd Andy Wibbels 75Chapter 7 Build Strong Online Communities Using Social Media Chris Brogan 85Chapter 8 Social Media Marketing Success Qualities Joel Comm 97Chapter 9 How to Communicate with Impact Using Social Media Craig Valentine 107Chapter 10 How to Profit from your Social Media Efforts Starr Hall 119Chapter 11 PR Strategies for Social Media Dan Janal 129Chapter 12 Making your Content Go Viral with Social Media Michael Stelzner 145Section II Applications and WebsitesChapter 13 Business Blogs: Make your Blog the Centerpiece of your Social Media Enterprise Denise Wakeman 165Chapter 14 Facebook: The Essential Rules of Building a Large and Loyal Following Mari Smith 181Chapter 15 Twitter: Your Power PR Tool for Attracting a Tribe of Raving Fans Deborah Cole Micek 199Chapter 16 LinkedIn: Transforming Networks into Dynamic Business Connections Barbara Rozgonyi 217Chapter 17 YouTube: Leveraging the Power of Google of Get your Video Content to Millions Julie Perry 229Chapter 18 Podcasting: Leveraging the Power of Apple to Get your Content to Millions Paul Colligan 249Chapter 19 Using Social Bookmarking to Improve your Traffic, Links, and Visibility Chris Garrett 261Chapter 20 Mobile Marketing: Integrate this Powerful Tool with your Social Media Marketing Kim Dushinski 277Chapter 21 Online Video: A Mini Guide to your Own Web Show Shama Kabani 291Chapter 22 Social Media in One Hour a Day Dave Evans 303Epilogue 321Glossary 325Index 329
