Successful Catering: Managing the Catering Operation for Maximum Profit (The Food Service Professional Guide to Series #12)
Everything you need to start a successful catering business \ Provides practical and realistic examples on maximizing profits\ Learn how to sell, market and run a profitable catering company\ This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.\ These step-by-step guides on a specific management subject range from...
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Everything you need to start a successful catering business Provides practical and realistic examples on maximizing profits Learn how to sell, market and run a profitable catering company This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter. Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You'll be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchases the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!
Introduction1.Getting StartedHow Profitable Can Catering Be?9Are You "Born" for Catering?10Catering Potential in Your Community13Choosing a Name14Insurance Requirements172.Types of CateringThe Pros and Cons of Home-Based Catering21Off-Premises Catering23On-Premises Catering27The Best of Both Worlds283.Writing A ContractContracts and Deposits31Determining Charges32Determining Function Space35Basic Contract Stipulations and Considerations36Cancellations and Refunds39Sample Contract Agreement414.Staffing & PersonnelGrasp the Basics About Staffing and Personnel43Employee Recruitment46Orientation, Training and Motivation50Compensation53Uniforms55Event Order Sheets575.The Kitchen and Service EquipmentFacility Requirements and Kitchen Layout59Major Equipment61Equipment You Will Need for Your Catering Business62Finding Equipment for Your Catering Business65Preparation Equipment66Kitchen and Serving Equipment686.Food Preparation and MenuEssentials of Menu Making71Menu Trends72Determining What Type of Menu to Offer74Quantities and Portion Sizes76Particulars of Menu Planning77Food Preparation80Catering for Beverage Functions82Legal Implications of Alcoholic Beverage Catering857.Sanitation, Health & Safety ProceduresCauses of Food-Borne Illnesses89Employee Hygiene92Sanitation Inspections93Food Handling95Safety Procedures978.Food PresentationCreating the "Wow!" Factor99Guidelines for Tray and Platter Selection and Design101Essentials of Presentation, Garnishing and Arranging103Make a Splash!1059.Marketing & PricingWhy Marketing is Mandatory109Define Your Customer112Business Plan and Market Analysis113Marketing Your Business Plan114Marketing Tools117The Internet and E-Commerce120Sales and Closing the Sale121General Pricing Considerations123Pricing Guidelines12510.Budgeting & AccountingAccounting Systems129Chart of Accounts130Grasp the Basics of Budgeting132Income Statement and Balance Sheet134Understanding Cash Flow135Financing and Keeping Track of Money138
