Supertrends of Future China: Billion Dollar Business Opportunities for China's Olympic Decade
The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors - two experts with decades of experience in Asia and both corporate and entrepreneurial track records - introduce readers to China's ten supertrends:...
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The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors - two experts with decades of experience in Asia and both corporate and entrepreneurial track records - introduce readers to China's ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China's Olympic Decade.
Foreword Howard Balloch Balloch, HowardIntroduction China, the Land of Mystery: The Good, the Bad, and the Ugly 1Pt. 1 China's Seeds of Growth1 China's Three Primary Growth Drivers 312 The Drivers of the Drivers 493 The Supertrends 69Pt. 2 The Business Supertrends4 Value-Adding to Make Better Things, Innovating to Make Things Better 1115 Serving Me: Urbanizing and the Service Industry 141Pt. 3 The Social Supertrends6 Health, Education, and Leisure: Enjoying Life as a Market of One 1617 Text Me: A Boundaryless Society with Instant Networking 179Pt. 4 The Wealth Supertrends8 Affluencing: China's Accumulation of Wealth and Influence 2039 Red China Goes Green: Saving Energy, Reducing Pollution 225Pt. 5 Conclusions10 Become a Gloriously Rich Businessperson 253Notes 255Index 281
