The Age of Persuasion: How Marketing Ate Our Culture
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Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds—perhaps thousands—of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society.Enter Terry O’Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:“Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That’s the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.”From the early players to the Mad Men of the 1960s and beyond, The Age of Persuasion provides an entertaining—and eye-opening—look at a world driven by marketing. The Washington Post - James P. Othmer …a lively, anecdotal primer that chronicles how advertising became, depending on whom you ask, a culture-shaping or culture-destroying $450 billion-a-year industry. O'Reilly and Tennant are advertising veterans…and their book is filled with smart and breezy tales told from an insider's perspective.
Contents I, ME, WE....................ixWHAT HATH GOD WROUGHT....................xi1 CLUTTER....................12 BREAKING THE CONTRACT....................273 THE RISE AND FALL AND RISE OF BRANDED ENTERTAINMENT....................494 PERSUADING YOOTS....................735 THE YOUTUBE REVOLUTION....................976 GUERRILLAS IN OUR MIDST....................1197 THE LESSON OF CLARK GABLE'S UNDERSHIRT....................1398 THE LANGUAGE OF PERSUASION....................1639 A SENSE OF PERSUASION....................18510 THE HUMAN FACE OF PERSUASION....................20511 THE LONG AND SHORT OF IT....................22912 THE WALL OF CYNICISM....................255FURTHERMORE....................269ACKNOWLEDGMENTS....................277NOTES....................281BIBLIOGRAPHY....................301PERMISSIONS....................305INDEX....................307
