The Anonymous Elect
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The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies? A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Ch. 1To panel or not to panel - what is and what is not an online access panel5Ch. 2Bottling communication : the rhetoric of online interviewing47Ch. 3Launching the bottle : the rhetoric of the online researcher67Ch. 4Finding the bottle : the rhetoric of the online panellist109App. 1Panellist satisfaction surveyApp. 2Access panels quality checklistApp. 3Checklist of proceduresApp. 4EFAMRO - international quality standards for access panels (QSAP)
