The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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Praise for The Social Media Bible Second Edition"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."—Vint Cerf, Father Of The Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk." —Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC."Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step." —Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."—Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The new edition of the ultimate guide to social mediaThe Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, and moreThe five steps for developing a successful social media marketing planHow to win in social media whether you're a one-person company or a Fortune 500 companyAdditional online content available for book purchasersInterviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizesAnd much more
AcknowledgmentsIntroductionPart I TacticsChapter 1 What Is Social Media? 3Chapter 2 Say Hello To Social Networking 21Chapter 3 Everyone's A Publisher 47Chapter 4 It's Not Your Father's E-Mail 63Chapter 5 The World Of Web Pages 87Chapter 6 The Internet Forum 119Chapter 7 The Ubiquitous Blog 139Chapter 8 The Wisdom Of The Wild 159Chapter 9 A Picture Is Worth A Thousand Words (Photo Sharing) 175Chapter 10 Talking About The Podcast (Audio Create) 189Chapter 11 Got Audio? (Audio Sharing) 209Chapter 12 Watch Out For Vlogs (Video Create) 225Chapter 13 Got Video? (Video Sharing) 243Chapter 14 Thumbs Up For Microblogging 257Chapter 15 Live From Anywhere it's Livecasting 279Chapter 16 Virtual Worlds real Impact 297Chapter 17 Gaming The System: Virtual Gaming 321Chapter 18 RSS really Simple Syndication Made Simple 341Chapter 19 Spotlight On Search (Search Engine Optimization) 355Chapter 20 Marketing Yourself (Search Engine Marketing) 379Chapter 21 The Formidable Fourth Screen (Mobile) 393Chapter 22 Let The Conversation Begin (Interpersonal) 421Part II ToolsChapter 23 Social Networks 447Chapter 24 Publish 471Chapter 25 Photo 497Chapter 26 Audio 511Chapter 27 Video 521Chapter 28 Microblogging 535Chapter 29 Livecasting 541Chapter 30 Virtual Worlds 553Chapter 31 Gaming 561Chapter 32 Productivity Applications 569Chapter 33 Aggregators 597Chapter 34 RSS 613Chapter 35 Search 621Chapter 36 Mobile 635Chapter 37 Interpersonal 651Part III StrategyChapter 38 Analyze Your Existing Media 675Chapter 39 The Social Media Trinity 687Chapter 40 Integrate Strategies 699Chapter 41 Identify Resources 711Chapter 42 Implement And Measurement 723Biographies Of Our Experts 735Index 743
