The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
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According to Robyn Waters, it's a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else.She ought to know. As Target's former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve.The Trendmaster's Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It's a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen."Anyone can use the tools in The Trendmaster's Guide to become more aware of the world around them. Even if you weren't born with a trendspotting bone in your body, you don't have to be a follower forever. No one these days can afford to just be catching on when others are already moving on.Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you've ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there's hope. You too can become a trendmaster.
A is for antennae1B is for big picture5C is for connect the dots9D is for design15E is for edit19F is for fusion23G is for grace and guts27H is for head, handbag, and heart31I is for instinct and intuition35J is for just for me39K is for keep it simple45L is for lighten up49M is for magic button53N is for no secrets57O is for observation61P is for passion and possibilities65Q is for quintessence69R is for resonate73S is for soul79T is for translate83U is for unabashed enthusiasm87V is for voracious appetite for knowledge93W is for walk in other worlds97X is for (e)xaggerate103Y is for yum, yuck, and yawn107Z is for zen111
