The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World
Search in google:
One of the hottest trends in pop culture, Second Life(R), is a virtual, 3-D "world" that exists on the Internet. Populated by tens of millions of users, Second Life(R) is an opportunity to network with others, buy and sell products and services using real currency, and advertise your brand in a thriving, receptive environment. Caroline Geck - Library Journal Business as we know it is being revolutionized by Second Life, a Web 2.0 application that enables registered users to create animated identities called avatars and to construct and spend time in virtual worlds represented by these avatars. In the process of building these online worlds, users have also created new virtual marketplaces for buyers and sellers. Second Life users can convert Linden dollars to U.S. dollars, and avatars can give tours of both virtual products and real-world products, directing other avatars to online billboards, movies, and virtual meetings. Sue Martin Mahar, a longtime Second Life resident, and Second Life guide Jay Mahar here show how enterprises (including Fortune 500 firms like IBM) are strategizing ways to use Second Life to gain competitive advantage. This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don'ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students.
Pt. 1 About Second Life 1Ch. 1 Genesis of Life Online 3Ch. 2 A Virtual Melting Pot 23Pt. 2 Getting Started 41Ch. 3 The Essentials for Creating and Maintaining Your Second Life 43Ch. 4 Your Virtual Real Estate 65Ch. 5 Creating a Business Plan 81Ch. 6 Netiquette and Codes of Conduct 103Pt. 3 Virtual-World Business Values 115Ch. 7 Commerce 117Ch. 8 Education and Training 133Ch. 9 Coordination and Innovation 147Pt. 4 Business Strategies 161Ch. 10 Business Relationships 163Ch. 11 Marketing 2.0 181Ch. 12 Selling Your Products and Services 201Ch. 13 Networking 213Ch. 14 Meetings 227Ch. 15 Staffing the Metaverse 241Pt. 5 What's to Come 253Ch. 16 The Evolving Metaverse 255App Second Life Lingo Glossary 263Index 265
