Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on...
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Lupton (graphic design, Maryland Institute College of Art, Baltimore; Cooper-Hewitt, National Design Museum in New York) offers practical information about type within a context of design history and theory in a text that reflects the diversity of typographic life, past and present. Through three sections on letter, text, and grid, the volume begins with an exploration of the basic letter forms, and builds to the organization of words into coherent bodies and flexible systems. Each section opens with a narrative essay about the cultural and theoretical issues of typographic design across a range of media, followed by example pages demonstrating how and why typography is structured as it is. Illustrated with b&w and color diagrams and photographs. No subject index. Annotation ©2004 Book News, Inc., Portland, OR
\ From Barnes & NobleLetter, text, and grid: Ellen Lupton's Thinking With Type covers it all with exemplary clarity. This paperback updates the 2004 Princeton Architectural Press edition that became the favorite ready reference for thousands of professionals. But this moderately priced paperback isn't just for experts. It responds to every designer's most basic challenge: the organization of letters on a blank page—or screen. Whether you're constructing a book, a school paper, or an online site, this primer on typographic design can give your work more flexibility, coherence, and meaning.\ \
