Three Weeks to eBay Profits, Revised Edition: Go from Beginner to Successful Seller in Less than a Month
Solid gold information from a Gold-level seller! Veteran eBay expert and author Skip McGrath presents a completely updated guide to the new, drastically altered site.\ Under its new management, eBay has instituted many important changes, and this revised edition addresses the company’s modified fee structures, new (and controversial) feedback system, and more, while guiding sellers through the steps of starting, expanding, and automating a successful eBay business. McGrath offers tips on...
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Solid gold information from a Gold-level seller! Veteran eBay expert and author Skip McGrath presents a completely updated guide to the new, drastically altered site.Under its new management, eBay has instituted many important changes, and this revised edition addresses the company’s modified fee structures, new (and controversial) feedback system, and more, while guiding sellers through the steps of starting, expanding, and automating a successful eBay business. McGrath offers tips on what’s popular with eBay’s buyers, as well as on drop shipping, controlling costs, managing inventory, writing headlines and descriptions that sell, launching your first auctions, and more.
Introduction to the Revised Edition 1Week 1 Getting Ready to Sell 5Chapter 1 Setting Up and Organizing Your Business 7Chapter 2 Finding Your Way Around eBay 21Chapter 3 What Sells on eBay? 27Chapter 4 Product Research 39Chapter 5 What Should You Sell? 49Chapter 6 Product Acquisition 53Chapter 7 Winning with Drop-Shipping 67Chapter 8 Types of Auctions 73Chapter 9 Launching Your First Auctions 79Chapter 10 Listing and Pricing Strategies 97Chapter 11 Building Great Feedback 105Chapter 12 Writing Your Success Plan 113Week 2 Putting your Auctions to Work 119Chapter 13 Category Selection 121Chapter 14 Writing Auction Titles and Descriptions That Sell 125Chapter 15 Mastering Auction Photography 135Chapter 16 Promoting Your Auctions 143Chapter 17 Shipping, Handling, and Insurance 151Chapter 18 Boosting Your Profits by Selling Internationally 159Chapter 19 Monitoring and Revising Your Auctions for Success 165Chapter 20 Getting Paid 173Week 3 Building and Growing Your Business 185Chapter 21 Cost Control 187Chapter 22 Inventory Management 197Chapter 23 Automating Your Auctions 201Chapter 24 Third-Party Promotional Tools 207Chapter 25 Upselling and E-mail Marketing to Your Customers 215Chapter 26 Opening an eBay Store 225Chapter 27 eBay Consignment Selling 235Chapter 28 Beyond eBay 241Appendix A Auction Checklist 247Appendix B Popular Sources of Wholesale Merchandise 249Appendix C Third-Party Resources for eBay Sellers 253Appendix D Safety Tips for Buyers and Sellers 259Glossary and Guide to Common Abbreviations 265Index 277
