Type Idea Index: The Designer's Ultimate Tool for Choosing and Using Fonts Creatively
Type Idea Index is a tool - an idea-generating, horizon-expanding, knowledge-broadening power-tool that can be used to boost the creative output of designers, illustrators and anyone else who uses type.\ The basic principle behind Type Idea Index is simple: ideas breed ideas. If you are looking for new ways of employing type in your works of art and design (or new twists to apply to your current typographic techniques), check out Type Idea Index. You'll find yourself face-to-face with 650+...
Search in google:
Don't let the look of this book fool you. Type Idea Index might appear to be a fat little vinyl-bound book, but really, it's a fat little vinyl-bound tool-an idea-generating, horizon-expanding, knowledge-broadening power tool that can be used to boost the creative output of designers, illustrators and anyone else who uses type. Type Idea Index will expand your knowledge of type and help you brainstorm new ideas every time you design with letters and words. The basic principle behind Type Idea Index is simple: ideas breed ideas. If you seek new ways to employ type in your works of art and design (or new twists to apply to your current typographic techniques), open Type Idea Index. You'll find yourself face-to-face with 650+ custom-created examples of typography and type-intensive design. For optimum user-friendliness, these samples are organized according to the theme they express (energy, elegance, order, rebellion, etc.) and the real-world application they relate to (initials, monograms, logos, headlines, paragraphs, etc.). Type Idea Index is the sixth installment in the best-selling, globally popular Index series by Jim Krause: Idea index, Layout index, Color index, Design basics index, Photo idea index.
Introduction 8Energy 12Character studies 14Initials and monograms 18Word graphics 24Logotypes and corporate signatures 28Headlines and featured text 32Typographic assemblages 36Text blocks 42Type and the page 46Fonts used in this chapter 50Focus on: Font Selection 52Elegance 54Character studies 56Initials and monograms 58Logotypes and corporate signatures 64Headlines and featured text 72Typographic assemblages 78Text blocks 82Type and the page 86Fonts used in this chapter 88Focus on: Letter Spacing Adjustment 90Order 92Character studies 94Initials and monograms 98Word graphics 104Logotypes and corporate signatures 108Headlines and featured text 112Typographic assemblages 114Text blocks 120Type and the page 124Fonts used in this chapter 126Focus on: Targeting Audience 128Rebellion 130Character studies 132Initials and monograms 136Word graphics 140Logotypes and corporate signatures 144Headlines and featured text 150Typographic assemblages 156Text blocks 160Type and the page 164Fonts used in this chapter 168Focus on: Visual Hierarchy 170Technology 172Character studies 174Initials and monograms 182Word graphics 186Logotypes and corporate signatures 190Headlines and featured text 196Typographic assemblages 200Text blocks 204Type and the page 208Fonts used in this chapter 210Focus on: Combining Fonts 212Organic 216Character studies 218Initials and monograms 226Word graphics 228Logotypes and corporate signatures 232Headlines and featured text 238Typographic assemblages 242Text blocks 246Type and the page 252Fonts used in this chapter 254Focus on: Core Essentials 256Specific Eras 258Character studies 260Initials and monograms 266Word graphics 270Logotypes and corporate signatures 274Headlines and featured text 280Typographic assemblages 284Text blocks 290Type and the page 294Fonts used in this chapter 296Focus on: Collecting Scrap 298Glossary 300Index 306
