War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden, Their Lives, Their Times, Their Rivalry
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Raves for War Paint "The amount of research and meticulous personal data in this book is really quite remarkable and compelling. It provides a wealth of information from which to draw wonderfully three-dimensional characters and humanizes this iconic twosome." –Raquel Welch "I have seldom enjoyed a book so much as War Paint. The research is staggering–I loved all the detail about society and the arts in Paris, New York, and London that so beautifully set our two heroines in context during such a long span of years . . . it was a wonderful read." –Lulu Guinness "A compelling cosmetic portrait of the first half of the twentieth century." –W magazine "So riveting that it reads like the movie that will surely be made. . . . With first-hand research and fast-paced prose, Woodhead has succeeded in turning dusty archives into high drama." –Suzy Menkes, International Herald Tribune "It might seem impossible to wring another drop of H2O (water is still a 90 percent base of most cosmetics), let alone humour and historical interest, out of the absurd but ever-alluring beauty business, but Lindy Woodhead has succeeded." –Nicky Haslam, Literary Review "These were women who were tough in business, who had a single vision–an idea of what they believed in and would do anything to get there." –Bobbi Brown The New York Times It's all here: two wars, Oskar Schindler, labor laws, the birth of advertising, the Food and Drug Administration, early feminism and ''The $64,000 Question,'' which was sponsored by their rival Charles Revson. Woodhead's style is rather rushed; you can sense the presence of hovering editors, eager to whack the manuscript down to its present size of nearly 500 pages. Still, the personalities fascinate, though Rubinstein comes off best, her grit and toughness more appealing than Arden's breathless phoniness. — Penelope Green
Introduction11Rivals Even in Death112The Krakow Cream243The Beauty Wizard of Oz364Rise of a Rival555Madame on the Move696Florence Graham Becomes Miss Elizabeth Arden927The Women at War1038Masters of Art, Mistresses of Money1249Elizabeth and Tommy13910In the Money--Helena14811End of an Era--Depression and Divorce--Helena16212Lipsticks and Lesbians--Elizabeth and Elisabeth17813Challenges and Changes19714Maine Chance and Makeovers22115Princess of the Potions v Lady of the Lotions24116The Second World War25317The Second World War--Part II27118The Second World War--Part III28319All the Queen's Horses and One of the Queen's Men29720Post-War Warriors31921The Fabulous Fifties: Two Beauty Queens and the Man Who Would Be King33522Show Time35523Last Acts374
