Web Stores Do-It-Yourself For Dummies
Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.\ This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t...
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Do-it-Yourself Choose a provider, sign up with payment processors, and open for business! Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book! It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops. Stuff You Need to Know How to pick products that will sell What it takes to accept credit card payments How to arrange shipping Secrets of super selling sites Tips for promoting and updating your store
Introduction. Part I: Planning and Gathering. Chapter 1:Web Stores Overview: Discovering Your Purpose. Chapter 2: Developing Your Store Policies. Part II: Constructing Your Web Store. Chapter 3: Finding Your Storefront Provider. Chapter 4: Yahoo! Merchant Solutions. Chapter 5: ProStores. Chapter 6: 1&1 eShops. Chapter 7: Establishing Your Payment Options. Chapter 8: Laying Out Your Design from the Ground Up. Part III: Filling In the Blanks (and Shelves). Chapter 9: Setting Up Your Catalog of Goods. Chapter 10: Adding Pictures and Copy to Your Catalog. Chapter 11: Building Your Store Features and Functions. Chapter 12: Setting Up Your Back Office. Part IV: Finalizing Your Web Store. Chapter 13: Putting Your Web Store at the Hub of Your Sales. Chapter 14: Hard Facts About Your Store’s “Soft Launch”. Chapter 15: Load, Look, and Launch — Final Steps Before You Open. Part V: Promotion and Outsourcing of Your Web Store. Chapter 16: Getting the Word Out — Drawing Attention to Your Store. Chapter 17: Online Marketing Campaigns. Chapter 18: Outsourcing Store Elements — Going to the Next Level. Part VI: The Part of Tens. Chapter 19: Ten Things Every Web Store Needs. Chapter 20: Ten Tips for Designing Your Web Store. Chapter 21: Ten Traps to Avoid While Building and Running Your Store. Index.
