Will Work for Fun: Three Simple Steps for Turning Any Hobby or Interest into Cash
Praise for Will Work for Fun:\ "Bechtold is the Pied Piper for the New Millennium. Follow him and you will learn to enjoy your life and your work; and you will quickly come to agree that fun really is the best thing to have!"\ —TIM KNOX, bestselling author of Everything I Know About Business I Learned from My Mama, www.timknox.com\ "Finally . . . the truth is revealed. Work is not a four-letter word when you love what you do. Alan delivers a rollicking good read that gives you a step-by-step...
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Will Work for Fun presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career. Packed with stories, examples, exercises, and links to online resources, Will Work for Fun is the cure for another dull day at the office.
Acknowledgments ixForeword Dr. Joe Vitale xiPrologue: "Why Don't They Stop?" xiiiA Million to One xivWhat Would You Do? xviWe Can All Be Rock Stars xviiIntroduction: The True Nature of Work xixRound-the-Clock Non-Workaholic xxWork: A Different View xxiA Best-Selling Author's Life-Without Writing a Word xxiiiPublishers Make the Real Money xxviiAbout the Author xxixThe Sitcom as Life 1Why Your Life Never Matches What You See on the Screen-And How Easy It Is to Create a Life That Does 1Inventorying Your Life Experience 14Identifying Your Real Passion 17Where You Are Now-And Why 23Getting Where You Want to Be-Fast 31FUN Money Profile: Erik D. Stafford 38Wrap-Up 40Which Friend Are You? 43Jenny Gets Started 44A Different Definition of Work 46Rachel, Monica, Chandler, or Ross? 50What about Phoebe-Or Joey? 52Discovering the Character You Really Play in Your Life 53Reinventing the Character You Really Play in Your Life 56FUN Money Profile: Jorge Arguello 59Wrap-Up 61It All Starts with a Book 63Free Fun Is Great Fun 64Mail Boxed In 66Plotting Your New Life 67Storyboarding Your New Life: It's like Planning a Screenplay-But a Lot Easier 71Casting Call: Plugging In Your Character 75Characters Count 78Be Your Own Nielsen-Finding Out What Your Prospects Want to Buy before You Spend One Minute Developing Anything 80Planning the Happy Ending 84FUN Money Profile: Lori Steffen and Jeff Wark 86Wrap-Up 90Scripting the Pilot 93A Small Social Experiment 94If You Can Write-Great! 95If You Can't Write or Simply Don't Want to Write-Great! 98The Key to FUN Money: Think like a Publisher 100Finding the Right Resources 104Preselling the Fall Season 119Selecting the Right Product/Promotional Mix 120FUN Money Profile: Don Strinz 139Wrap-Up 143The "Pitch" 147Selling Isn't Hard When You're Selling You 147Setting Your Marketing System Goals 148You Have to Sell Free, Too 149How to Create a Marketing Campaign That Will Attract Prospects 150Mr. Whipple Really Knew His Marketing 151A Driving Rain-of Prospects, Customers, and Cash 160An Easy Marketing System for {dollar}200 or Less 160Virtually Lock Out Any Potential Competitors 166FUN Money Profile: Randy Charach 168Wrap-Up 173The Payday That Never Ends 177Recycling: It's Not Just for Aluminum Cans 177How to Repurpose Everything You Do 178Your Newsletter-The Constant Marketer 180Continue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans 182FUN Money Profile: C. J. Bronstrup 185Wrap-Up 189Epilogue 191FUN Money Profile: Lee and Robin Collins 192Afterword Mark Joyner 203Index 205
