Winning at New Products: Accelerating the Process from Idea to Launch
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The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.
ParefaceCh. 1Winning Is Everything1Ch. 2New Products: Problems and Pitfalls22Ch. 3What Separates the Winners from the Losers?50Ch. 4Lessons for Success: The Critical Success Factors83Ch. 5The New Product Process: The Stage-Gate Game Plan113Ch. 6Discovery: The Quest for Breakthrough Ideas154Ch. 7The Early Game: From Discovery to Development178Ch. 8Picking the Winners: Effective Gates and Portfolio Management213Ch. 9Development, Testing, and Validation252Ch. 10The Final Play - Into the Market279Ch. 11Implementing the Stage-Gate New Product Process in Your Company310Ch. 12A Product Innovation and Technology Strategy for Your Business352App. AProBE Benchmarking Tool395App. BThe NewProd Model397Notes399Index413
