Women's Magazines, 1940-1960: Gender Roles and the Popular Press
During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from Ladies' Home Journal, Woman's Home Companion, McCall's, Redbook, and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.
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During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from Ladies' Home Journal, Woman's Home Companion, McCall's, Redbook, and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era. Booknews Collects 54 articles from mass-circulation magazines for women published between 1940 and 1960. The book is designed primarily for courses in American history, American studies, women's studies, and popular culture. The articles are grouped into subject areas such as WWII, women and the workplace, marriage and motherhood, homemaking, fashion and beauty, and critiques of the women's magazines. Introductions to each section provide historical context. Appends discussion questions and suggestions for further reading. Distributed by St. Martin's Press. Annotation c. by Book News, Inc., Portland, Or.
ForewordPrefaceList of IllustrationsIntroduction: Women's Magazines and Women's Roles1World War II231What Do the Women of America Think about War?242Women and War263Women Work for Their Country344How a Woman Should Wear a Uniform355Meet the Berckmans: The Story of a Mother Working on Two Fronts376Mothers ... Our Only Hope447Should We Draft Mothers?488War Babies509When Your Soldier Comes Home562Women and the Workplace6310Women in Politics6511You Can't Have a Career and Be a Good Wife7112Why I Am against the Equal Rights Amendment7613Why I Quit Working8214Women in Flight8615The Married Woman Goes Back to Work873Marriage and Motherhood9716My Husband Says10017Are Good Mothers 'Unfaithful' Wives?10218What's on Your Mind?10619Are American Moms a Menace?10820Are You Too Educated to Be a Mother?11421What Makes Wives Dissatisfied?11622Making Marriage Work12123How to Help Your Husband Get Ahead12624What Is 'Normal' Married Love?13625Six Rude Answers to One Rude Question1414Homemaking14526Starting from Scratch14627Housekeeping Need Not Be Dull14928The Question-Box15229The Lively Art of Eating15630Occupation - Housewife16131Electric Mixers - Strong Right Arms16532Granny's on the Pan16633Your Wife Has an Easy Racket!17034Is There a Plot against Women?18035103 Women Sound Off!18236My Love Affair with the Washing-Machine Man1895Fashion and Beauty19337Those Simple Little Exercises19638The Mood Has Changed19839Can You Date These Fashions?19940Do You Make These Beauty Blunders?20241What Is a 'Well-Dressed' Woman?20442The Fattest Girl in the Class21143The Lass with the Delicate Air21544At My Age22045The Line Forms Here22146Accessory after the Body22347Making Less of Yourself22448How to Look Halfway Decent2256Critiques of the Women's Magazines, 1946-196022849The Women's Magazines22950The Magazines Women Read23451What Every Woman Knows by Now24252Up the Ladder from Charm to Vogue24753Happy Little Wives and Mothers25454Marriage a la Mode258App: Questions for Consideration262App: Suggestions for Further Reading263Index267
\ BooknewsCollects 54 articles from mass-circulation magazines for women published between 1940 and 1960. The book is designed primarily for courses in American history, American studies, women's studies, and popular culture. The articles are grouped into subject areas such as WWII, women and the workplace, marriage and motherhood, homemaking, fashion and beauty, and critiques of the women's magazines. Introductions to each section provide historical context. Appends discussion questions and suggestions for further reading. Distributed by St. Martin's Press. Annotation c. by Book News, Inc., Portland, Or.\ \
