Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings...
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Generation Y—sometimes called Millennials—are the fastest growing segment in America's workforce. Almost 80 million strong, they already comprise the entire 18-to-32 demographic. Along with their ever-present cell phones and new definition of "business casual," they bring tremendous potential to the workplace (just ask, they'll tell you). However, Generation Y's approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop. In Y-Size Your Business, Jason Ryan Dorsey—The Gen Y Guy®—shows you why embracing Gen Y employees gives you an immediate competitive advantage and positions your business for long-term growth. In today's economy, the opportunity Gen Y presents has never been more attractive. Gen Y is cost-effective to employ, brings a timely skill set to the workplace, and wants to make a difference from their first day of employment. A member of Gen Y himself, Dorsey gives you an insider's perspective on how these career starters and young professionals think and act. He then reveals a step-by-step methodology for attracting, retaining, and motivating productive, high-performing Gen Y employees—and how to do so without investing a lot of time or money. To make the methodology easy to implement, Dorsey includes more than fifty inexpensive, ready-to-use strategies that deliver fast, measurable results. Companies that wisely choose to embrace Gen Y employees today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they'll also benefit from Gen Y's increasing economic influence and massive social networks. Based on Dorsey's frontline work with business leaders around the world—as a keynote speaker, consultant, and generational expert—Y-Size Your Business presents precisely the solutions you need to make the most of a generation growing in importance and ready to make an impact on your bottom line right away (and blog about it!).
Chapter 1 Hiring Gen Y Makes Dollars and Sense. Chapter 2 Behind the Scenes (and Screen Names) with Gen Y. Chapter 3 Four Generations, One Workplace, Lots of Issues. Chapter 4 An Overview on How to Y-Size Your Business. Chapter 5 What Gen Y Really Looks for in a Job. Chapter 6 Attract Quality Gen Y Employees Faster than Free Pizza at 2 am. Chapter 7 Day One Is All-Important. Chapter 8 Orientation: Confirming Our Fit within Your Culture. Chapter 9 Keep Gen Y Engaged @ Work. Chapter 10 Develop Gen Y Talent by Making “Good Enough” Unacceptable. Chapter 11 Professionalism Is More Than Bling. Chapter 12 Motivate Gen Y by NOT Giving Us a Trophy. Chapter 13 Retain Gen Y—and Our Enthusiasm. Chapter 14 Lead Me to Loyalty. Chapter 15 Build A Talent Pipeline Like American Idol. A Call to Action: Why Reach Out to Gen Y—Your Legacy and Opportunity. Acknowledgments. About the Author. Index.
