Before and After Page Design
Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and...
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Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually—transforming the images in your head into documents that communicate effectively on the page.
Newsletters & NewspapersHow to design a news letter2This digest-size newsletter is for readers6Clean, asymmetrical layout leads the eye16Easy! A simple, do-able look22How to energize a faceless newsletter28A simple, do-anything newsletter32BrochuresBeautiful, square brochure makes a regal impression44Tiny brochure is a great stocking stuffer52Build a brochure with peekaboo panels54Good-looking pocket brochure works hard, updates easily64An eye-catching zigzag brochure72Fliers & MailersPreflight checklist for your flier76Design a product showcase82Make your flier easier to read86Add real feeling to your flier90A greeting with a surprise94A magic message96A flier that stands on its own98A flying flier100A miniature postcard102AdvertisingHow to lay out a good advertisement104How to design a powerful product ad106Advertising a speaker? Here's how110Small phone, smaller phone book116How to strengthen a small ad118Create dramatic photo layouts for your products122StationeryHow to lay out a stationery system132How to design a "cold call" postcard142A business card brochure is a mini-marketer148The invisible square150Business DocumentsCreate a do-it-all business portfolio160How to design a modern resume172Design a cover with background art176Make an easy-to-read data sheet180How to improve every form you make184Index193
