BlackBerry: The Inside Story of Research in Motion
Research in motion has sold more than 75 Million Blackberry Smartphones. This is the Fascinating Behind-the-Scenes Story of Research in Motion. How it Started. How it Succeeded. And how it is changing the world.
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Chances are... you are looking at yours right now.They are—quite literally—everywhere. US President Barack Obama admits he cannot live without it. Oprah Winfrey, reigning queen of daytime TV, declared on air that the BlackBerry is one of her "favorite things." BusinessWeek put the case for owning one bluntly in an article entitled simply: "No BlackBerry. No Life.”Launched in 1984 with a $15,000 parental loan, co-founders Mike Lazaridis and Jim Balsillie have propelled Research in Motion (RIM) into one of the largest and most profitable companies in the world. The reason: the Blackberry. RIM sold more than 50 million BlackBerrys by 2009 and sales of the handheld devices generates annual profits in excess of $11 billion.BlackBerry: The Inside Story of Research in Motion is National Book Award winner and bestselling author Rod McQueen's fascinating and absorbing biography of not only the device's incredible popularity, but a behind-the-scenes glimpse into its origins and development... and the geniuses who were its inspiration.
Foreword Jim Balsillie Mike Lazaridis 7Introduction 9Chapter 1 The Early Years 19Chapter 2 Student Start-Up 39Chapter 3 A Wireless World 59Chapter 4 Dividing the Duties 79Chapter 5 Tucson and Show Low 95Chapter 6 Success Lies in Paradox 111Chapter 7 Going Public 127Chapter 8 Millionaires' Row 147Chapter 9 Birth of Blackberry 167Chapter 10 Taking Manhattan 187Chapter 11 Dreams Fulfilled 205Chapter 12 Family Values 225Chapter 13 Poster Child for Patent Reform 237Chapter 14 Global Reach 257Chapter 15 A Pearl of Great Price 275Chapter 16 The Future Unfolds 291Index 309
