Blogging
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Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
Acknowledgements viiIntroduction 11 What is a Blog? 4How to Blog 5Three Blogs 9Defining Blogs 17A Brief History of Weblogs 222 From Bards to Blogs 31Orality and Literacy 32The Introduction of Print 36Print, Blogging and Reading 39Printed Precedents of Blogs 40The Late Age of Print 42A Modern Public Sphere? 46Hypertext and Computer Lib 48Technological Determinism or Cultural Shaping of Technology? 523 Blogs, Communities and Networks 57Social Network Theory 59Distributed Conversations 61Technology for Distributed Communities 64Other Social Networks 68Publicly Articulated Relationships 75Colliding Networks 77Emerging Social Networks 804 Citizen Journalists? 84Bloggers' Perception of Themselves 87When it Matters Whether a Blogger is a Journalist 89Objectivity, Authority and Credibility 91First-hand Reports: Blogging from a War Zone 95First-hand Reports: Chance Witnesses 98Bloggers as Independent Journalists and Opinionists 101Gatewatching 103Symbiosis 1085 Blogs as Narratives 111Fragmented Narratives 111Goal-oriented Narratives 113Ongoing Narratives 115Blogs as Self- exploration 120Fictions or Hoaxes? Kaycee Nicole and lonelygirl15 1216 Blogging Brands 127The Human Voic 128Advertisements on Blogs 131Micropatronage 135Sponsored Posts and Pay-to-Post 137Corporate Blogs 141Engaging Bloggers 147Corporate Blogging Gone Wrong 1507 The Future of Blogging 155Implicit Participation 156Perils of Personalized Media 157References 161Blogs Mentioned 170Index 173
