Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro (Create Your Own Series)
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Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!Build great blogs like these, the easy way! Personal Blogs Business Blogs Blogs for Podcasting Video Blogs Portfolio Blogs for Artists Lifestreaming BlogsLearn from a pro! Discover tips, tricks, and great solutions for: Setting up your blog the right way–in just minutes! Writing blog entries people want to read Handling comments–even nasty ones! Creating a conversation and building a community Publicizing your blog Choosing the right free or low-cost blogging tools Avoiding beginner mistakes Earning cash from your blog!You won’t believe how easy it is to create your own blog… or how much fun!
Introduction: It’s All about Storytelling 1Wait, You’re a Professional Blogger? 2How to Use This Book 31 Welcome to the Blogosphere: Planning Your First Blog 5A Brief History of Blogging 6The Blog Heard Round the World: Blogging Gets Mainstream Attention 8The Blogosphere’s Giant Dysfunctional Family 9Blogs, the Mainstream Media, and Journalism–World Turned Upside Down 10Blogging: Pet Rock or New Foundation? 11Starting Your First Blog 12Choosing a Topic for Your Blog 13What’s in a Name: Picking a Name for Your Blog 14Summary 182 Installing and Setting Up Your First Blog 19Choosing a Blog Engine 20Getting Started 26Signing Up for a Hosted Blog 26Setting Up a Self-Hosted Blog 28Touring Your Blog’s Dashboard 34Content block: Posts, Media, Links, Pages, and Comments 34Administration Block: Appearance, Plugins, Users, Tools, and Settings 36Tweaking Your Blog Setup 39Tweaking and Tuning a WordPresscom Blog 40Setting Good Permalinks 45Anti-Spam 46SEO Tuning 47Categories and Tags 48Blogrolls 48Comments and Trackbacks 49Security 49About Page 49RSS Feeds 50Themes and Colors 51Tracking Your Blog’s Stats 52Improving Your Blog’s Search Capabilities 53Summary 553 Writing and Creating a Conversation 57Turning an Idea for a Blog into Blog Posts 58Capture Inspiration Whenever and Wherever It Strikes 58Finding Your “Voice” 61To Anonymously Blog or Not: The Line Between Public and Private 62Write Until You’ve Said Your Piece 65If You Post It, They Will Come:Posting Frequency Answered 65Your First Post 66Drinking from the Information Fire Hose: Using the Internet to Power Your Posts 71Other Bloggers 71”Real” World 74Reader Comments 74Writing with Search Engines in Mind 74Keywords 75Writing for Search Engines 77Categories and Tags 77Summary 784 Building Community 79Encouraging Comments and Discussion 80Commenting on Other Blogs 82Spam, Trolls, and Vermin: The Comments You Don’t Want 83Spam 83Trolls and Other Vermin 84Finding Other Blogs in Your Niche 86Linking to Other Blogs 88Connecting with Other Bloggers 89Twitter, Microblogging, and Lifestreams 90Facebook and Social Networks 91Summary 925 Creating a Personal Blog 93What to Put in a Personal Blog 94Writing 95Privacy 97Comments 98Multimedia 100Pictures 100Podcasting 105Video 111Hosting Your Personal Blog 118Summary 1186 Creating a Business Blog 119Content 121Writing 121Privacy 124Comments 125Blogging Policies 126Multimedia 128Pictures 129Podcasting 131Video 134Building and Hosting Your Business Blog 138Choosing a Template for Your Business Blog 138Stats 139Summary 1417 Creating a Podcast Blog 143Content 144Recording Your Podcast 145Tools 145Your First Recording 147Editing Basics 151Mixing in Music 152Exporting to MP3 155ID3 Tags: Like Dog Tags, but for Music 156Internet Radio Renaissance 158Hosting and Promoting Your Podcast 160Where and How to Host Your Podcast Blog 160Posts with Your Podcast 161Submitting Your Podcast to iTunes 162Summary 1658 Video Blogging 167Content 168Recording Your Video Blog Posts 169The Camera 170Your First Recording 172Editing Basics 174Using Copyrighted Works in Your Videos 176Mixing in Music, Titles, and Extras 177Exporting, Compression, and Video Formats 178What Does YouTube Say? 178Hosting and Promoting Your Video Podcast 180Submitting Your Show to iTunes 181Posts with Your Episodes 182Hosting Your Blog 184Summary 1859 Creating a Portfolio Blog 187What Makes for Good Content on a Portfolio Blog 188Picking the Right Tool for the Job 189WordPresscom 190DIY or Self-Hosted Blogs 190How Do I Choose Between WordPresscom and DIY? 190Making a Site a Site 191Picking a Good Theme for a Portfolio Blog 191Plug-Ins for Portfolio Blogs 194Pulling It All Together 196Gathering, Exporting, and Presenting Pictures 197Adding Documents of All Shapes and Sizes 202Final Word on Content 203Summary 20310 Creating Your Online Lifestream 205What Goes into a Lifestream Blog? 206Why Lifestreams? Wasn’t Blogging Enough? 207Starting Your Lifestream Blog: Inputs 208Quick Posts 210Twitter 214Flickr and Other Photo-Sharing Sites 216Your Blog(s) 217YouTube and Other Videos 218Sharing from Your Feeds 218Pulling It All Together 219FriendFeed 220Cliqset: The New Kid in Town 222DIY Lifestreams 223The Comment Conundrum 226The Problem: Comments, Comments Everywhere! 226The Solution: More Services! 227Summary 22811 Making Money Through Your Blog 229Nuts and Bolts of Making Money from Blogs 230Making Money Directly 231Making Money Indirectly 236Final Word on Ads 242Pulling It Together on Your Blog 243Ad Codes 101 243Optimizing Your Blog’s Template 245Tracking Your Performance 246Summary 247Index 249
