Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist
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In Discover Your Inner Economist, one of Americas most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—-often when you least expect it to be relevant. James Surowiecki [An] economist who's a wonderfully entertaining writer but also a deeply humane thinker...will...show you how thinking better can actually help you live better. (James Surowiecki, author of The Wisdom of Crowds)
I Want a Banana; I Buy One 1How to Control the World, the Basics 11How to Control the World, Knowing When to Stop 31Possess All the Great Art Ever Made 47Look Good at Home, on a Date, or While Being Tortured 79The Dangerous and Necessary Art of Self-Deception 113Eat Well, Bananas Aside 139Avoiding the Seven Deadly Sins (or Not) 163How to Save the World-More Christmas Presents Won't Work 185Your Inner Economist and the Future of Civilization 219References 223Acknowledgments 235Index 237
