Franchising: An International Perspective
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark',...
Search in google:
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
AcknowledgmentsIntroduction and Background1Sect. 1Franchising: a conceptual overview91Franchising as an Entrepreneurial Venture Form132Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy19Sect. 2Franchising as an organizational form473The Theory of the Firm and the Structure of the Franchise Contract494The Choice of Organizational Form: The Case of Franchising605Franchising: Firms, Markets, and Intangible Assets816Power in a Channel of Distribution: Sources and Consequences103Sect. 3Survival and growth rates in franchising1217Franchising: Promises, Problems, Prospects1278Survival Patterns Among Newcomers to Franchising1419Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality16310Towards a Model of Franchise System Development188Sect. 4The franchise system ownership-redirection debate20911Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains?21312Competitive Advantage Variation Over the Life Cycle of a Franchise22713What We Know About Ownership Redirection in Franchising: A Meta-Analysis234Index253
