Franchising in America: The Development of a Business Method, 1840-1980
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Using a series of case studies, Franchising in America details a system that combines large and small firms into a single administrative unit and, according to Dicke, has strengthened both in the process. By studying major companies within the sewing machine, from equipment, automobile, petroleum, and franchise industries, Dicke shows that the franchise was one answer to distribution obstacles posed by high-volume production and the emergence of a national sales market.
AcknowledgmentsIntroduction1Ch. 1Preludes to Franchising: The McCormick Harvesting Machine Company and the I.M. Singer Company12Ch. 2From Agent to Dealer: The Ford Motor Company, 1903-195648Ch. 3Expanding the System: The Sun Oil Company, 1919-195985Ch. 4The Franchise Industry and Domino's Pizza117Conclusion150Notes159Bibliography185Index199
