How to Become a Million Dollar Real Estate Agent in Your First Year: What Smart Agents Need to Know - Explained Simply
It's amazing how many people are starting careers in real estate today, yet how many are successful at it? There are many roadblocks to a thriving real estate career. If you are not listing and selling 15 to 30 properties per month each and every month then this book is for you. This book presents the research of the steps and tactics super-successful real estate sales agents employ today. What makes this book particularly useful is the actual case studies from agents who do this work every...
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It's amazing how many people are starting careers in real estate today, yet how many are successful at it? There are many roadblocks to a thriving real estate career. If you are not listing and selling 15 to 30 properties per month each and every month then this book is for you. This book presents the research of the steps and tactics super-successful real estate sales agents employ today. What makes this book particularly useful is the actual case studies from agents who do this work every day. You will learn their time-tested secrets. This step-by-step guide will show you how to find the properties, how to list them, how to sell them, and ultimately, how to get your commission. Learn the hard-earned secrets of breaking into the real estate field, and become super successful in no time at all. You will learn to quickly attract new prospects, get the highest possible commissions, and get return business and referrals, while still having a life outside of work. In this new book you will learn: how NOT to make the big mistakes most new agents make, licensing and exam fees, Multiple Listing Service (MLS), local Board of Realtors, real estate boards, expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, how to make buyers and sellers happy, how to quickly and easily locate the best deals for your customer, presenting offers, software programs that make running your business effortless, the luxury housing market, Dealing with FSBO s, the commercial market, secrets to using the Internet, setting up a record keeping and computer system, brokers and how to work with them, your professional image, the new frontier, the online Internet world , online tools and ideas, real estate technology tips, search engine and Web site optimization, page rank, Internet leads, web positioning, web optimization building partnerships, and general real estate Internet information, and much more.
Foreword 9Preface 12So You Want to Be a Real Estate Agent 13The Real Estate Myth 13What Is a Real Estate Agent? 17Who Are These People Called Real Estate Agents? 20What Do Real Estate Agents Earn? 21A Day in the Life of a Real Estate Agent 22Hours and Income-You Get to Decide 26Ethical Agent Practices 31What Kind of Agent Do You Want to Be? 32How to Treat Your Clients 35Ethical Issues 37Things to Remember Ethically and Morally 38Company Matters 43Choosing a Real Estate Office 43Which Office Will Be Right for You? 44How to Find an Office: Matching Your Needs and Goals 48Why You Do Not Want to Specialize in This Business As a New Agent 54Make a Decision 56Setting Up Your World-Class Real Estate Business 59Other Business Matters 60Setting Up Your Advertising and Marketing Budget 61Planning Your Continuing Education 64Introducing Yourself to the Business Community 65The Coming OutParty 67Step-by-Step Business Plan for Success 73The Pre-Planning Stages 73Developing Your Plan of Action 78Step-by-Step 80Marketing Your Real Estate Business 91Deciding How You Want to Market Yourself 94Finding a Way To Be Remembered and Recognized 95In Front of Everyone All of the Time 96Marketing Your Business and Yourself 97Becoming the Go-To Agent 99Establishing Yourself As the Go-To Agent 100Keeping Your Clients Close 106Selling is Your Business-But Can You Sell? 109How to Sell Real Estate 109Realize You Are Selling a Dream and An Investment 114Tips for Success in Selling Real Estate 115Why the Real Estate Sales Agent Must Sell Differently than Anyone Else 116How to Sell Different Properties 119Sales Techniques 121Making Plans for Success in Real Estate 125The Competition Is Fierce 125How to Overcome Competition as an Obstacle 126Planning for Success 131How to Be a Successful Closer 132Referrals, Advertising, and Nonsense 137Gaining Clients 137The Issue of Referrals 137Advertising and Paying for Clients or Self Promotion 141Nonsense 144TV Infomercials 145Let Us Talk About the Virtual World 147Becoming the Number One Agent in Your Area 151Becoming a Top Agent 151Top Agents Know How to List Real Estate 153Top Agents Know How to Close the Deal with a Buyer 159Top Agents Work for a Living 162Top Agents Take Advantage of Every Opportunity 164Become the Rookie of the Year 169The Internet Agent 173Getting Started with the Whole Web Thing 173Search Engine Optimization (SEO) and Page Rank 174Online Tools and Ideas to Use 175Software Programs You Will Want to Know About 176The Tech-Savvy Agent 177Career and Family: The Real Estate Balance 181Family First 182Career After Everything Else-Really! 184The Balance of the Successful Agent 186More Advice 187The Million Dollar Agent 191Listing Property and How to Do it 191Listing Residential Properties 193Working with Buyers 195Bringing Buyers and Sellers Together 197Working in the Luxury Housing Market 198Commercial Property 199It Is Your Turn 200Conclusion 202Bibliography 203Appendix A 205Suggested Reading for Successful People 206Web Sites Worth Viewing 207State Associations for Realtors 207Other Real Estate-Related Web Sites of Interest 210Other Web Sites of Interest to Real Estate Agents 211Phone Scripts 213Final Tips, Hints, and Reminders for the Million Dollar Agent 217How to Find Properties to List 217How to Find Buyers 217What Not to Do Your First Year (Or Ever) in Real Estate 218Software Programs for Top Real Estate Agents 218Sales Quotes for Success 218Appendix B 221Canvassing Letter for the Million Dollar Agent 222Final Canvassing Letter Out of Rotation 224Canvassing Phone Call Script: Letter for Auto-Responder 225About The Author 226Glossary: Terms New Agents Need to Know 227Index 281
