Logo Design Workbook: A Hands-On Guide to Creating Logos
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"\ In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and...
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Breaks down the process of creating a logo into methodical steps so designers can execute each element strategically and successfully. It also provides advice and tips that explain what makes a logo work and why.
Introduction8Why and What11Why a Logo?12HistoryStrategyWhat Is a Logo?16WordmarkSymbolMonogramThe Ten Rules211.Answer who, what, why?2.Identify, don't explain3.Understand limitations4.Be seductive5.Make mnemonic value6.Pose a question7.Design for longevity8.Make the logo the foundation of a system9.Design for a variety of media10.Be strongLogo Development43TypographyColorImage/IconographyShapeHierarchy and scaleStatic vs. changeableSystem Dynamics67Creating a kit of partsVarious mediaImplementing Logos79RolloutAnatomy of a standards manualVarious mediaStaying Involvled: Auditing SystemsCase Studies100AdamsMorioka, Inc. Beverly HillsAtelier Works LondonBlue river Newcastle Upon TyneCahan & Associates San FranciscoChermayeff & Geismar Inc. New YorkConcrete Design Communications Inc. TorontoCPd MelbourneCrosby Associates ChicagoDoyle Partners New YorkDynamo DublinFormat Design HamburgFrankfurt Balkind New YorkJohnson Banks LondonKinetic Singapore SingaporeKINETIK Washington, D.C.KROG Ljubljana, SloveniaLandor Associates San FranciscoLandor Associates International Limited TokyoLiska + Associates, Inc. ChicagoManx Kommunikationsdesign EssenMethodologie SeattleMorla Design San FranciscoOgilvy & Mather, Brand Intergration Group New YorkPentagram Design New YorkPentagram Design San FranciscoPentagram Design Ltd. LondonPh.D. Santa MonicaPorto+Martinez designStudio Rio de JaneiroRigsby Design HoustonSteinbranding Buenos AiresStilradar StuttgartUntitled Kent, EnglandVSA Partners ChicagoJohn Beilenberg Belfast, MaineDesigner Logo Gallery224Lost Logos228Logo Gallery232Designer Directory238Bibliography240
