Lovemarks: The Future Beyond Brands
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”\ —Tom Peters\ Tom Peters, one of the...
Search in google:
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant. He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Foreword9Ch. 1Start me up11Ch. 2Time changes everything23Ch. 3Emotional rescue37Ch. 4All you need is love49Ch. 5Gimme some respect59Ch. 6Love is in the air65Ch. 7Beautiful obsession73Ch. 8All I have to do is dream81Ch. 9The human touch103Ch. 10Close to you127Ch. 11Across the border145Ch. 12I can see clearly now153Ch. 13I'll follow the sun169Ch. 14Rolling thunder185Ch. 15What the world needs now201Index216Further reading219
